For most postcard and flyer products, you have the option of printing on either our 14pt Extra Thick Cardstock or our standard 11pt Thick Cardstock. Both options have a gloss finish and showcase full color images with great detail. You also have the option of adding an even higher gloss finish by selecting the UV Coating under the Coating drop down menu. The difference in feel between the 14pt Extra Thick Cardstock and the 11pt Thick Cardstock is significant. If quality is your number one concern, we suggest you upgrade to the 14pt Extra Thick Cardstock. If cost is a priority, then the 11pt Thick Cardstock is your best option.